Project inspiration: Using Tumblr for promotion

Xbox Insider Tumblr

Always trust the thoughts you have as you wake from a good night’s rest. Last month, I executed on an idea I had after a restful night of sleep and that idea was brought to fruition through my voracious appetite for reading videogame news and my love of promotion. I set out on a project in my spare time where I’d publish news about Xbox on the social media platform Tumblr.

Read on for why I began this project and how these tips can help your own blogging:

1. Finding an audience through SEO

Initially, I made it a point not to tell anyone about this profile nor would I promote it through any other social media platforms. (I ended up telling a few close people over the course of the month, but they weren’t damaging to my results). The reason for this was to see what audience I could attract through the use of search engine optimization on each of the posts. The results were rather surprising.

The post below is a great example of the structure I use along with the SEO tags at the bottom of the image. Notice how many notes (likes and reblogs) it’s gotten. Use keywords in the article as well as any similar ones you believe a person might use when searching for content. Ask yourself what you’d search for to find your post.

Tumblr SEO example

2. Showcasing your knowledge on a subject

I started an Xbox focused Tumblr because I like gaming on Xbox, but it was also great timing being just a couple weeks out from the launch of Xbox One. Consumer appetite for news of the product was in high demand and I thought the timing would be perfect for a blog of that nature. Using the news websites I have on my Feedly RSS and daily email newsletters, I began promoting Xbox news from enthusiast and mainstream news outlets.

3. Gain experience with analytics

Tumblr has built-in analytics, which displays how many times people have liked and reblogged a post as well as new followers, total followers, biggest fans and your top post. I also used bitly links for each of the posts to track how many times people would click through to the article. I was rather surprised with the amount of interaction that took place over the last month. To date, I’ve published 101 posts and have gained 145 followers through just using SEO. Not every post had a bitly link on it, but out of the 90 I’ve used, they’ve been clicked on 191 times from people in the U.S., U.K. and Canada.

Tumblr analytics

4. Tumblr makes it easy and cost-effective to run a blog

The structure I used for publishing posts worked fantastic for Tumblr. The website’s format of publishing was perfect for displaying photos and videos through image URLs and embedded code. The short writing structure of headline, descriptive content, web link, and notation of where I sourced the content from was quick and easy to read, but it was even easier to write, thus making it a cost-effective strategy for my time.

5. It’s helpful to web content producers

Whether you write or produce video on the web, it’s clicks that count. One of the delicate balances to working in public relations is your relationship between your client and the media. By directing people to a writer’s post or by having them watch a video to gain another view, I’m helping people in the media get more eyes on their labor of love. It’s my small way to give back.

Overall, I’ve found Tumblr to be a great platform for easily managing a blog as well as for gaining an audience. This publishing structure can be used for many different industries and brands and is a phenomenal way to show a solid example of your knowledge on a subject.

If you were to start a Tumblr blog today, what subject would you focus on?

Note: This post is not sponsored in any way by Microsoft, Xbox, Tumblr or any other brand. If you’d like to see more examples of posts, head to http://xboxinsider.tumblr.com/.

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The 2013 Imagine Cup — Why It’s So Awesome For Videogaming

Photo courtesy of Microsoft Imagine Cup

If you’re new to Microsoft’s Imagine Cup, let me just tell you that it’s one of the most intriguing places to see what students today are doing in the realm of technology. Whether it’s the creation of innovative video games or upgrades to current technology, this is a place where you can see some truly innovative technology. This competition also helps students develop their pitching skills and get helpful feedback on something they’ve worked so hard on from the ground up. After watching this great video from Revision 3’s Anthony Carboni, I felt the urge to write about how videogaming does good for the world.

This reminds me of something that Dan Amrich said in his book, Critical Path: How to Review Games for a Living. Dan said that one of the best ways to truly understand a game would be to develop one yourself. Whether it’s a text-based multi-user dungeon (MUD), a story fleshed out on RPG Maker, or something coded from the ground up, knowing how difficult it is to create a game on your own only makes you more appreciative of what developers have to create from what is basically a blank screen.

As you might’ve read in my last blog post, you’d know that I’m pretty excited for the possibilities in what the new generation of consoles will be able to do, especially in the Xbox One. Yes, both the Xbox One and PS4 have similar architecture to a PC, but as a person who was raised on playing videogames with a controller, I’m pretty excited with the merging capabilities that these consoles will have with PC features. Is it too ambitious to hope that a new version of RPG Maker will soon come to Xbox One and PS4?

Steam has RPG Maker VX Ace and I’m already daydreaming of a possibility to create my own game on the Xbox One, save it to my console and the cloud, and hope that the story is compelling enough to where people around the world can play my game (as long as they can read English — unless there’s a translator built in — OMG!) and inspire the creator in all of us to make his or her own game.

Sometimes it seems like only the bad news spreads from the world of videogaming to the general public, but as the Imagine Cup shows us, there are plenty of people who truly benefit from videogames and I love that.

Xbox One or Playstation 4

Xbox One or Playstation 4

The console wars! Oh boy, there are people alive who’ve never experienced a new console cycle and it’s definitely apparent if you head to gaming related web forums and sub-reddits. I always find this time to be exciting, because you never know what to expect from new services, IPs, console hardware and more. It’s a great time to be a consumer with new consoles on the horizon.

The Xbox One Announcement

I have to admit that when I first heard of the DRM restrictions Microsoft had for Xbox One, I was a little turned off by it. I had begun to tell myself that the PS4 controller wouldn’t be as uncomfortable as the PS3 and that the indie games would be a big plus on the next-gen console. Then, Microsoft did what I seriously didn’t think they could do; they turned that ship around and removed the restrictive DRM that was going to be implemented on the system.

That move by Microsoft has continued my decision-making process in what next-gen console I’m going to purchase. I’ve been a big supporter of Microsoft ever since they fixed my consoles for free — yes, two of my consoles got the RROD — and supported them even more when Sony wanted $150 to fix my PS3. So, I’ve needed to evaluate my situation and tell myself what would work best for me.

Indie Games — Where To Play Them?

Indie games on the PS4 are a major selling point for the console, but I already have Steam and I’m predicting that even more controller support will be on it when indie developers begin making games with the PS4 and Xbox One in mind. Since I use Steam, I don’t find this a huge selling point for the PS4, especially since the games are inevitably always cheaper on Steam.

The Cloud And Next-Gen Gaming

I’ve heard a lot about how the offload of information to the cloud can free up computing on a system, which is definitely something that interests me. If you want to read more about it, I recommend reading this article from Jon Shiring, engineer at Respawn Entertainment — the company that’s making Titanfall, a game exclusive to the Xbox platform along with being on PC. I’m not sure how the game will play on Xbox 360 or on PC, but I don’t care much since I’m planning to play it on Xbox One. What’s everyone going to do when they can’t blame their poor playing on lag?

Giving Griefers Grief

Online multiplayer games are a lot of fun to me, but depending on the game, you can get some people that make the game … not so much fun. I was happy to hear that the reputation system is being revamped for the Xbox One, so that the haters hang out with their own kind and I can rock some multiplayer kills with laid back people like me. I’ll be interested in seeing how it pans out.

To Pause Or To Quit?

Switching programs on the fly or “SnapMode” didn’t excite me much at Microsoft’s initial announcement of Xbox One until I was playing a game one morning. The alarm went off for my breakfast and as I sat down with breakfast in hand, I had only two options: eat my breakfast with the game sitting on pause or save the game and turn it off so that I could watch a show on the YouTube app from my Xbox 360. That’s when it dawned on me that SnapMode can be awesome!

An Extension Of Yourself

As I mentioned earlier, I was in the process of convincing myself that the PS4 controller was going to better than the PS3’s. The controller is like another appendage when you’re playing videogames. You want something that ergonomically feels comfortable for long periods of time. A controller that provides feedback in how the buttons click and how it vibrates. A controller that utilizes the placement of the control sticks, buttons, and triggers for the best experience. It sounds like both Xbox One and PS4 have made major improvements, but at this point I prefer the Xbox One control layout. Of course, I won’t know for sure until I get both controllers in my hands.

The Verdict

Overall, it was being denied the right to play a used game — including rentals — and having to constantly ping a server in order to play a game both online or offline that really had me leaning away from Xbox One. But with these changes, I believe I’m set to purchase an Xbox One this year. I’m not pre-ordering one, but I’m definitely keeping my sights on one.

What are you looking forward to playing this holiday season? Are you buying a new console on the launch day or will you wait until next year?