I’ve written what seems like countless times that I’d write more on the blog, so I’m not going to make any big excuses this time around. When you write for a living, it takes extra effort to write recreationally. I can’t find the quote now, but I remember a sentence I read on Destructoid about writing every day. They wrote something to the likes of, “Don’t have time to write every day? Make time, puto!”
So, here I am. I’m making the time. Lately, my job has been an interesting mix of business communications, press release writing, media list building and event planning. Event planning has never been something I favor in the PR industry, but I’ve gotten better at it over the years. I recently organized a clean-up event for Portland Brewing, and as with most event planning, I don’t think it would’ve been even moderately successful without the help of others. Though it kind of burnt me out, the feedback I got from everyone was really nice.
The most interesting thing I picked up was an elastic band of men’s underwear
Now that the event has passed, it’s time to concentrate on one of my favorite times of the year — Extra Life. Each year, I’ve tried to get a little more interactive with it, especially for the people who sponsor me. I’ll tell you more about what I’ve got planned later on this week, but I’m pretty excited to begin testing it out. Here’s a hint to what I’m going to start using. I encourage you to watch the video below, if you’re curious to know the story of how Extra Life came to be.
Because, I’m going to write more often, my posts will be shorter like this one, but I hope you find it easier to digest.
Three tools to becoming more creative
New Year’s resolutions—in the last few years, I’ve found them to be an entertaining way to change myself. I believe it started with a lighthearted resolution to never repeat myself when someone heard what I clearly said the first time. It was a fun resolution that I was aware of all year long. My resolution in 2012 was to be more fit and strong, which I feel like I’m still working on and with positive results. Now we’ve entered 2013—the year of creativity—and I’m already dead-set on that path.
I want to do so many different things in 2013 and I found that the common theme between all of them is creativity. Whether it’s improving my creative writing skill, utilizing new recipes in my cooking, beginning to paint, or trying out homebrewing and pickling for the first time, I want to be more creative.
I’ve made it a goal to publish writing on my blog or elsewhere at least once a week. In January alone, I’ve created a marinara sauce and a sharp cheddar cream sauce from Martha Holmberg’s cookbook Modern Sauces, which is full of delicious sauces. I’m halfway through Dan Amrich’s book, Critical Path: How to Review Videogames for a Living, which has given me plenty of insight on how to write better reviews for video games as well as offering great tips for writing in general. I definitely recommend both of those books! (Major props to Yaicha for buying the book and getting it signed for me)!
Dan is a super nice guy with a wealth of industry knowledge
The year has started off nicely and I only expect it to get better. Do you have a New Year’s resolution for 2013?
Facebook advertising is one of the biggest challenges marketers try to master in social media. Getting an ad to stand out among the busy layout of Facebook is a huge challenge in itself; getting a user to click on the ad and converting them to becoming a loyal customer is an even larger challenge. Humor is a very successful way of converting someone to at least “like” the page a company owns.
Recently, Bridgeport Brewing converted me with one of the first Facebook ads I’ve seen in a long time that incorporated wit and humor into their ad.
To me, the re-imagining of the “Fresh Prince of Bel-Air” theme song to a Portland beer lover was enough to get the sense that the company is light-hearted, loves craft beer and knows how to have a good time. I reached out to them on Facebook to let them know how much I appreciated that ad.
Later, I tweeted the ad and had a friend chime in with this response.
That’s the sign of a successful Facebook ad.