As usual, I’ve been trying to write more often on the blog and have been slacking. But, for good reason: I’ve been crazy busy with my new job! Most of my friends and family know that I have a new job, but few know exactly what I do, so I thought I’d write a post explaining what it is I do.
I work for a boutique PR agency called Watershed Communications that’s located in downtown Portland. Most of our clients are upscale restaurants and wine, cider, and beer makers, which means lots of fun reading news about the food and beverage industries. I’m currently an intern, but have been applying my expertise in a variety of areas. My day-to-day job is to track media pitches and mentions, but I’ve also written news releases, created media lists and have had many group brainstorm sessions about social media marketing. It has been very busy, but rewarding to feel like my arrival has helped the business in a positive way.
Another fun perk of the job is going to rad client events like the Portland Fresh Hop Festival and the Feast 2012 Sandwich Invitational. I will be writing posts about both of those events in the coming days. And I can’t forget the occasional dinner and bottle of wine I can take home; those are little perks I love getting. Stepping back into public relations after delving into the advertising realm of social media has been a smooth process and I’m happy about the direction I’ve taken. It definitely seemed ideal to get a job here after all of the papers I’ve written in school and food and beer.