Twitter Lists: 3 Tips To Help You Stay Updated In Any Industry

Twitter Lists Image

There have been countless articles on the web about how to use Twitter lists – including a guide from Twitter – so I’m not going to give a Twitter 101 on what they are; however, I did want to write about a small reorganization I made to a growing list of Twitter profiles I previously had in one list, and show how you can use these three tips to help you stay updated in an industry you’re passionate about.

By breaking up my “Video Gaming” list on Twitter into three better-organized lists – one for media in the gaming industry, one for media outlets, and one for game developers and publishers – I can utilize Tweetdeck to organize my lists into columns that display the most recent tweets on those lists. This gives me an easy-to-read command center for staying updated with individuals and companies in the industry.

You too can employ this simple resource, and you don’t even need to follow them in order to add them to a list. It’s a good tactic to use when you don’t want to blow out your ratio of follows to followers.

1. Media
By following media active on Twitter that you’re in contact with – or want to be in contact with – you already have a personal touch to the next email you send them. It’s an easy way to find out if he or she is on vacation or if they’re working an additional beat. Plus, it’s an easy way to stay in touch with someone without asking something of him or her.

Tip: Give your list a name that will make someone happy he or she has been put on it. My gaming media list is called “You Make Gaming Awesome.”

2. Websites
Many websites that have Twitter profiles tweet way more than the average person does. While it’s easy reading headlines in tweet format, it can clog a Twitter feed when mixed with people in the media.

Tip: Use this list to read more about websites you aren’t too familiar with, as well as websites you already know. It’s also a great way to track media on the fly or to bookmark articles that sound interesting, but you can’t read at the moment.

3. Creators
This column is a little more nimble when it comes to who you’d place in it. I have one that’s just for companies that develop and publish videogames, but you can adjust it to have tech companies, restaurants, book publishers, and more. The point of this list is to stay knowledgeable about potential clients, because they might need help with a future project whether they know it or not.

Tip: Show these companies some love by retweeting some of their posts to help spread their reach – it’s an act of goodwill that may pay off in the long run.

Whether you like skateboarding, cars, food, or videogames, Twitter is a great place to find tons of information on broad subjects. These three simple lists will help you stay organized and expand your knowledge of the subject you’re passionate about.

Do you use Twitter lists in any interesting ways?

3 Habits in Social Media to Successfully Educate and Promote Yourself

What would an employer want in an employee? If you were hiring someone, would you want someone who’s constantly learning and networking in their profession or someone who’s tired of educating him or herself and doesn’t have the time to communicate with others? My goal as I search for my next job is to have a company feel secure with me as a new-hire because I’m proactive in my own education and I’m social enough to spread the word about my employer and our services. I try to do it through the following 3-step process.

1. I use my Twitter account as an active resume

Posts on Twitter from Jesse Radonski

I share the news I find interesting in my chosen profession as well as the news in the interests I have personally such as video gaming, music, craft brewing and more. The majority of people and companies I follow are directly related to those industries and I make sure to converse with them every day. Not only does this habit communicate what I’m currently educating myself on, but it shows that I’m active on this social media platform daily and that I have a commitment to using it and educating myself regularly. I believe this approach is much more effective than merely mentioning that you understand social media in your resume or in a job interview.

2. I use an RSS reader for daily consumption of news

RSS Feed Image

Time is a rare commodity nowadays and a reader helps cut down on the fluff to get the news I find most appealing. I find myself gravitating to articles that help me with different tactics in social media campaigns as well as other tips for better performance from services such as Google Analytics or Facebook Insights. Similar to how I use Twitter, most of the news I follow relates to the industries I find interesting.

3. I use LinkedIn to keep tabs on others in related industries

LinkedIn Post Image

Since LinkedIn has a longer shelf life for posts, I usually post 1 – 2 of my favorite articles of the day on the professional networking website. I’m part of quite a few groups, although I must admit that I don’t interact with them as much as I should. LinkedIn is a place that every professional should keep tabs on, even if they aren’t currently searching for a job. It’s a great place to keep your job skills updated, so it doesn’t become a chore when you have to update your resume.

With just an hour a day, you can educate yourself and promote yourself through Twitter and LinkedIn. Plus, it’s a great way to wake up with your morning coffee. How do you educate and promote yourself?

3 Steps to Twitter Success

Twitter Bird

If you’re having a hard time getting your content  retweeted on Twitter, then this blog post is for you. Sometimes I forget that not everyone knows how to use Twitter to its maximum potential, so I’ve outlined some very easy ways to start on the path to success with your social media content from these helpful tips I picked up from a PRSA webinar.

The first step to Twitter success – Tweet guidelines

Use the 70/20/10 method:

70% – Sharing of industry content: Make sure to leave some of your own insight or commentary.

20% – Connecting: It’s called a social network for a reason, so talk to some people!

10% – Chirping: Talk about you but make sure the message is relevant. (If you had to pay for the tweet, would you?) I love this tweet from Laura Bergells (@maniactive)

The second step to Twitter success – Getting retweeted

Share new ideas – People love interesting and entertaining stories, so share them when you find them.

Include links – Twitter is about receiving news on the fly, so including links to the news is great for sharing.

Make it “all about me” – Sharing information that helps others is usually an easy way to get retweeted, but sometimes it’s the funny cat video that makes all the difference. We all need a good laugh.

The third step to Twitter success – Use evocative language

Using verbs like “go bad”, “busted” and “exploit” are great for painting a picture with words. And as we all know, sex and violence sells (but make sure it’s appropriate for your audience a.k.a. your followers and the people you want to follow you.) This Associated Press tweet caught my eye here.

With those helpful tips, you can start on your path to Twitter success. Do you have any extra tips? Please, feel free to leave them in the comments.

Twitter Hashtags That Drive Me Crazy

Hashtags for the words food and music

STOP THIS NOW

There are a lot of people that sound like crazy people on Twitter to me. Maybe you’re one of them, maybe not. I’m not talking about the people that participate in all of those terrible trending hashtags like #BackWhenIWasAKid or #MakesMeSMH (although those do drive me crazy too,) I’m talking about the people who end their tweets with words like #food, #film or #music. Let me rewind for a second and tell you why I believe this is crazy-talk.

I used to work at an indie record store where every once in a while this crazy guy would come in and ask for certain music albums on CD. Imagine a guy about 6’3’’, 220 lbs., with a giant brown beard and mottled brown skin. He always wore dirty high top shoes, blue jeans and a smelly Starter jacket. He’s kind of like a mellow crazy cat lady on The Simpsons, but without the armful of cats. He had this problem psychologically where he couldn’t stop making vocal noises, so even when he wasn’t talking, he’d murmur “auauaaghghuagghaugghahguuughahaahahggghguguaauauauauah.” It reminded me of what Max Brooks explained in The Zombie Survival Guide about how zombies would moan this way and it would drive people insane. However, when said crazy guy would come in and ask for bands like Rush, Scorpions and Van Halen, he’d say, “Do you have any Rush, Scorpions or Van Halen? AuaaaghghahguguRUSHauauaughhgSCORPIONSauauagghghguauVANHALEN.”

This is where I’m getting to my point. There are two types of people in my Twitter feed that use tweets like #food, #film or #music at the end of their tweets; Noobs and Crazy People. Such general terms might’ve been used back when Twitter first started, but I’m willing to bet that 95% of close to 1000 people in my Twitter feed don’t do that. It’s just not necessary, because it’s too broad of a term. Narrow your hashtag term down and include it in your tweet if possible, not after the message you’ve written. That way you don’t look like a noob or a crazy person.

Thank you!

Now, when I share this blog post, I will not tweet my message like this…

“I’ve got a new post up on my blog about Twitter annoyances. [link] #Twitter #annoyances #blog”

Because it will read like this…

“I’ve got a new post up on my blog about Twitter annoyances. [link] auauauguguguaTWITTERauauagghhghguaANNOYANCESauaguuguauaguguugBLOG.”

3 Helpful Uses of the Twitter Favorites Feature

Back in May 2011, Twitter moved the Favorites feature from where it usually sat on the side bar. When I first noticed it missing, I was afraid they were getting rid of it. The reason why is the same reason why I’m writing this post. This is how I use the Favorites tab on my Twitter profile to benefit my followers and the people I follow.

It’s a mobile bookmarker.

Twitter Favorites Page

Twitter Favorites Used to Bookmark

Think of it as a Twitter version of Delicious. Many times throughout the morning, afternoon, and evening I can be found checking Twitter via my mobile device. Unfortunately, my iPhone 3G isn’t all it’s cracked up to be these days, so clicking through a link and reading the content within can take a LONG time. This is where the favorites tab comes into play. It becomes an extra bookmark or RSS feed. Plus, if I find the content remarkable but haven’t gotten to read it until a few days later, a retweet can breathe renewed life into an old tweet.

It’s a rant recorder.

Using Twitter to Capture Quotes

Twitter Favorites Used to Capture Quotes

There have been moments on Twitter where some significant news happens that causes a storm of opinions to hail down on the twittersphere. For a PR person, these rants are open looks into the opinions of journalists. If you’re a writer, it’s a recorded document of what someone has said.

It’s a great helper with commenting on the blogs of others.

Relating with bloggers can be done better with the Twitter Favorites feature.

Twitter Favorites Used To Contact Bloggers Later

Typically, I will only see one tweet about an updated post on someone’s blog. Unfortunately, I see most of these posts on my mobile device and reading then commenting on a mobile device is still quite the task compared to an actual computer. When I sit down to read the post at the appropriate time, I can offer quality feedback on what they’ve written. It takes time to write a blog post, so I try to offer the same courtesy by commenting on the post – not on their social media platform.

Do you have any other uses for the favorites tab? Feel free to leave your comments below, follow me on Twitter and check out my Favorites.

Winter term can be a killer

Winter term at the University of Oregon started with two Mondays off in a row. Of course, this means that we get a whole lot of catch-up to do for the few weeks after. Many of the classes include group projects and when you match that with Public Relations Student Society of America activities, it makes for a busy term. I like to be busy though, so I don’t have any major complaints.

Now that the term is starting to even itself out, I finally have time to come to Freshfully Rad and post a little something for anyone who bothers to read this. Twitter has been an ever-beneficial tool in reaching out to people in the public relations industry. I had a great informational interview with Brandon Vaughan (@brandonvaughan), whom works at Edelman in Seattle, after having some back and forth conversations on Twitter. Informational interviews have definitely given me insight for classroom material that I probably never would’ve gotten otherwise and I definitely recommend them, even if you aren’t close to graduation.

One of my questions was answered about PR practitioners and video game journalists in episode #199 of the Xbox 360 Fancast. It’s located around the 1-hour mark for anyone interested. Find it here.

PRSSA has been providing some great speakers each week that have given me insight on what to provide in a portfolio, resume, and how to obtain a mentor. One thing I love about PR is how happy everyone is to keep learning more and more. Twitter is definitely a great way to keep up-to-date on the daily happenings in the PR industry.

In the next couple weeks, I plan on having much more material to throw on Freshfully Rad after some nice R & R in Yachats and a trip with the PRSSA crew in Seattle for a tour of some agencies.

So, to end this blog entry, I would like to thank the following for helping me cope with this term:

  • My girlfriend, Yaicha, for understanding my busy schedule
  • Ninkasi and Lagunitas, for calming my frazzled nerves on brutal days
  • My group members, who are just as busy as I
  • My friends, who I may not see much because of time constraints

Staind Said It Best…

...And It's Been A While, Since I've Wrote a Blog!

...And It's Been A While, Since I've Wrote a Blog!

Oh my goodness!  It feels like it has been forever since I’ve gotten to blog about anything at all!  I’ve had many ideas I’ve wanted to write down but I’ve been so bogged down with a Spanish 103 class during the last eight weeks that I’ve had no time to write anything but Spanish homework.  After earning my well-deserved “B” in that class, I finally have time to relax with an ice-cold Long Hammer IPA in hand and write about what’s been going on.

I’ve had a few experiences that have occurred within the past month that I’m going to reiterate in some other blogs but I feel that I must share why I haven’t gotten on here sooner to write.  I understand that in keeping a blog, one is supposed to update it often with content that is actually useful to the person reading it.  Keeping that in mind, although I may write about experiences in my life, I will try to share something that I learned in hope that you can take that for yourself.

First thing’s first: Spanish 103 at Lane Community College can consume your life.  I realize that learning a new language is a bit daunting.  It’s like a puzzle; you start basic and build from there into something that becomes complex with its own set of rules and rule-breakers.  The homework was broken up into many different tasks that all seem to work upon each other, although it’s not strictly that way.  Your main grade was built upon homework called “Tareas” where you have to write in Spanish, draw pictures and then color them based on what you write.  This is typically done in a two-way conversation format and it takes a lot of time to do.  (It usually took around two hours for me to write, draw, and color six pages.)  You also have to listen to a poorly recorded CD that was a major struggle and required alot of patience.  These were called “Charlas” and they were the tasks I most loathed.  We also read a book in Spanish called “Encuentros Culturales” and had to answer true or false questions from our homework about each chapter.  The last task we had was to write six journal entries answering questions about the class format or about how our learning the Spanish language is going.  Overall, so much homework consumed my life that I had absolutely no motivation nor the time to write on the blog.  If there’s one life-lesson I’ve learned from this class it’s this: If you ever take a language, be prepared for a struggle and definitely use as many outside resources as you can. I made good use of a translator and a conjugator.  Just remember to use the tools wisely and don’t depend on them.  The tools must help you learn but not be an answer sheet.

On another note, I’ve been living without my television for about two weeks.  I own a 40″ Samsung television that I bought from Best Buy about a year-and-a-half ago with some inheritance money.  It was the biggest investment I’ve ever made to date.  Two months after the one-year warranty expired, the picture disappeared while the audio remained on.  The next day, the picture came back on and stayed that way until two weeks ago.  Long story short, I went through about seven phone calls and one fax of my original bill-of-sale to Samsung.  I micro-blogged about it on Twitter and coincidentally got a reply from a nice gentleman working for Samsung who tried to help me with my problem.  After being told from one of the many different Executive Customer Service people that there was nothing they could do for me, I decided to utilize some websites I found that had detailed accounts of others who’ve had the same problems with their Samsung televisions.  I put my P.R. skills to work and let everyone I knew on my social media platforms what happened to me and other owners of Samsung televisions.  I posted links to these websites, stating exactly what happened on Twitter, Facebook, and I was in the process of writing my review of the television I own on Amazon when the nice gentleman from Samsung’s Twitter called me on my cell stating that he resubmitted my claim and it was approved.  A huge burst of relief came gushing out of me and I thanked him on the phone and again on Twitter before letting everyone know on those same social media formats that Samsung is now helping me.  This has taught me one thing:

Be polite and be patient but if you know you’re in the right and someone tries to screw you, be ready to fire back.  Don’t go down without a fight!

I have to call Jim’s Electronics tomorrow to see about getting my television repaired.  I just hope after it’s repaired, it stays that way.