Four Inspirational Ways to Make Content Marketing Work for Your Videogame

Public relations is a fun industry to be in, because of all the creative ways I can spread the word about things I appreciate. But, as the profession continues to evolve, we in the PR field need to know how to adapt and provide more value for our clients as well as our own business. What I like about content marketing is how it can solve a problem for someone and also provide extra exposure to a brand. If the brand grows in popularity, community relations can provide publicity for other content creators and for the brand itself.

With E3 2014 being criticized by some as an event that should change as the game industry evolves, the role of PR also needs to adapt to provide more services that benefit their clients. One of many ways to provide benefit for game developers is through content marketing. Here are four ways content marketing can provide value to PR in the videogame industry.

Via Blackbolt

Via Blackbolt

Provide tips and walkthroughs to sharing game content on social media platforms

If you want people to share your game content on social media, begin by showing them how to do it. Xbox’s Major Nelson uses his podcast to provide tips on how to upload and share streaming game content in a segment called “Xbox 101.” Given enough time, guides and walkthroughs may have already been created by others and you merely need to strategically share them on your own channels.



World location hints and tips

Does your game have a large world filled with lush landscapes, dark dreadful swamps and hidden areas? Most players don’t want a story spoiled, but there are those whose time is limited and would appreciate tips on finding a hidden location or a not-so-well-known weapon to defeat a truly tough adversary. Whether you use YouTube as a video guide, or take screenshots that provide clues to where a rare item is at, these are things that can provide great value for your social media platforms if implemented correctly. People will turn to you for help.

Content from the game for other uses

It might seem like common sense to provide things like custom images for desktop computers and mobile devices, but there are other assets from a game that can be just as useful for extending the experience from the device into popular culture. Phil Fish did that when he had Disasterpeace create the soundtrack for his unique puzzle platformer Fez. The developers of Borderlands released a handful of sound files that could be used as ringtones for your phone, and they also created one of the most memorable memorials I’ve seen for a fellow fan who had passed away. If it’s created organically and authentically, content like this can take your game from just a product to a fan favorite.

Via Dekuwa

Button presses and combo tips

If your game utilizes complicated button presses, then this is something that people can utilize to improve their own skills. Sometimes a fighting game will provide a full tutorial utilizing one character, but not with others. This is the perfect time to provide tips for how the player can succeed with additional characters in the line-up. If your game is a third-person brawler, it might be worthwhile to provide tips on how to utilize items or skills, along with intricately timed button presses, to finish off a difficult opponent in short time.

These are only four ways to provide content to spread out the life of your game from a digital interactive product to much more. With a lot of hard work and a little luck, the content you provide along with the careful sourcing and distribution of community content can spread the word about your game.


Twitter Lists: 3 Tips To Help You Stay Updated In Any Industry

Twitter Lists Image

There have been countless articles on the web about how to use Twitter lists – including a guide from Twitter – so I’m not going to give a Twitter 101 on what they are; however, I did want to write about a small reorganization I made to a growing list of Twitter profiles I previously had in one list, and show how you can use these three tips to help you stay updated in an industry you’re passionate about.

By breaking up my “Video Gaming” list on Twitter into three better-organized lists – one for media in the gaming industry, one for media outlets, and one for game developers and publishers – I can utilize Tweetdeck to organize my lists into columns that display the most recent tweets on those lists. This gives me an easy-to-read command center for staying updated with individuals and companies in the industry.

You too can employ this simple resource, and you don’t even need to follow them in order to add them to a list. It’s a good tactic to use when you don’t want to blow out your ratio of follows to followers.

1. Media
By following media active on Twitter that you’re in contact with – or want to be in contact with – you already have a personal touch to the next email you send them. It’s an easy way to find out if he or she is on vacation or if they’re working an additional beat. Plus, it’s an easy way to stay in touch with someone without asking something of him or her.

Tip: Give your list a name that will make someone happy he or she has been put on it. My gaming media list is called “You Make Gaming Awesome.”

2. Websites
Many websites that have Twitter profiles tweet way more than the average person does. While it’s easy reading headlines in tweet format, it can clog a Twitter feed when mixed with people in the media.

Tip: Use this list to read more about websites you aren’t too familiar with, as well as websites you already know. It’s also a great way to track media on the fly or to bookmark articles that sound interesting, but you can’t read at the moment.

3. Creators
This column is a little more nimble when it comes to who you’d place in it. I have one that’s just for companies that develop and publish videogames, but you can adjust it to have tech companies, restaurants, book publishers, and more. The point of this list is to stay knowledgeable about potential clients, because they might need help with a future project whether they know it or not.

Tip: Show these companies some love by retweeting some of their posts to help spread their reach – it’s an act of goodwill that may pay off in the long run.

Whether you like skateboarding, cars, food, or videogames, Twitter is a great place to find tons of information on broad subjects. These three simple lists will help you stay organized and expand your knowledge of the subject you’re passionate about.

Do you use Twitter lists in any interesting ways?

3 Habits in Social Media to Successfully Educate and Promote Yourself

What would an employer want in an employee? If you were hiring someone, would you want someone who’s constantly learning and networking in their profession or someone who’s tired of educating him or herself and doesn’t have the time to communicate with others? My goal as I search for my next job is to have a company feel secure with me as a new-hire because I’m proactive in my own education and I’m social enough to spread the word about my employer and our services. I try to do it through the following 3-step process.

1. I use my Twitter account as an active resume

Posts on Twitter from Jesse Radonski

I share the news I find interesting in my chosen profession as well as the news in the interests I have personally such as video gaming, music, craft brewing and more. The majority of people and companies I follow are directly related to those industries and I make sure to converse with them every day. Not only does this habit communicate what I’m currently educating myself on, but it shows that I’m active on this social media platform daily and that I have a commitment to using it and educating myself regularly. I believe this approach is much more effective than merely mentioning that you understand social media in your resume or in a job interview.

2. I use an RSS reader for daily consumption of news

RSS Feed Image

Time is a rare commodity nowadays and a reader helps cut down on the fluff to get the news I find most appealing. I find myself gravitating to articles that help me with different tactics in social media campaigns as well as other tips for better performance from services such as Google Analytics or Facebook Insights. Similar to how I use Twitter, most of the news I follow relates to the industries I find interesting.

3. I use LinkedIn to keep tabs on others in related industries

LinkedIn Post Image

Since LinkedIn has a longer shelf life for posts, I usually post 1 – 2 of my favorite articles of the day on the professional networking website. I’m part of quite a few groups, although I must admit that I don’t interact with them as much as I should. LinkedIn is a place that every professional should keep tabs on, even if they aren’t currently searching for a job. It’s a great place to keep your job skills updated, so it doesn’t become a chore when you have to update your resume.

With just an hour a day, you can educate yourself and promote yourself through Twitter and LinkedIn. Plus, it’s a great way to wake up with your morning coffee. How do you educate and promote yourself?

3 Steps to Twitter Success

Twitter Bird

If you’re having a hard time getting your content  retweeted on Twitter, then this blog post is for you. Sometimes I forget that not everyone knows how to use Twitter to its maximum potential, so I’ve outlined some very easy ways to start on the path to success with your social media content from these helpful tips I picked up from a PRSA webinar.

The first step to Twitter success – Tweet guidelines

Use the 70/20/10 method:

70% – Sharing of industry content: Make sure to leave some of your own insight or commentary.

20% – Connecting: It’s called a social network for a reason, so talk to some people!

10% – Chirping: Talk about you but make sure the message is relevant. (If you had to pay for the tweet, would you?) I love this tweet from Laura Bergells (@maniactive)

The second step to Twitter success – Getting retweeted

Share new ideas – People love interesting and entertaining stories, so share them when you find them.

Include links – Twitter is about receiving news on the fly, so including links to the news is great for sharing.

Make it “all about me” – Sharing information that helps others is usually an easy way to get retweeted, but sometimes it’s the funny cat video that makes all the difference. We all need a good laugh.

The third step to Twitter success – Use evocative language

Using verbs like “go bad”, “busted” and “exploit” are great for painting a picture with words. And as we all know, sex and violence sells (but make sure it’s appropriate for your audience a.k.a. your followers and the people you want to follow you.) This Associated Press tweet caught my eye here.

With those helpful tips, you can start on your path to Twitter success. Do you have any extra tips? Please, feel free to leave them in the comments.

Twitter Hashtags That Drive Me Crazy

Hashtags for the words food and music


There are a lot of people that sound like crazy people on Twitter to me. Maybe you’re one of them, maybe not. I’m not talking about the people that participate in all of those terrible trending hashtags like #BackWhenIWasAKid or #MakesMeSMH (although those do drive me crazy too,) I’m talking about the people who end their tweets with words like #food, #film or #music. Let me rewind for a second and tell you why I believe this is crazy-talk.

I used to work at an indie record store where every once in a while this crazy guy would come in and ask for certain music albums on CD. Imagine a guy about 6’3’’, 220 lbs., with a giant brown beard and mottled brown skin. He always wore dirty high top shoes, blue jeans and a smelly Starter jacket. He’s kind of like a mellow crazy cat lady on The Simpsons, but without the armful of cats. He had this problem psychologically where he couldn’t stop making vocal noises, so even when he wasn’t talking, he’d murmur “auauaaghghuagghaugghahguuughahaahahggghguguaauauauauah.” It reminded me of what Max Brooks explained in The Zombie Survival Guide about how zombies would moan this way and it would drive people insane. However, when said crazy guy would come in and ask for bands like Rush, Scorpions and Van Halen, he’d say, “Do you have any Rush, Scorpions or Van Halen? AuaaaghghahguguRUSHauauaughhgSCORPIONSauauagghghguauVANHALEN.”

This is where I’m getting to my point. There are two types of people in my Twitter feed that use tweets like #food, #film or #music at the end of their tweets; Noobs and Crazy People. Such general terms might’ve been used back when Twitter first started, but I’m willing to bet that 95% of close to 1000 people in my Twitter feed don’t do that. It’s just not necessary, because it’s too broad of a term. Narrow your hashtag term down and include it in your tweet if possible, not after the message you’ve written. That way you don’t look like a noob or a crazy person.

Thank you!

Now, when I share this blog post, I will not tweet my message like this…

“I’ve got a new post up on my blog about Twitter annoyances. [link] #Twitter #annoyances #blog”

Because it will read like this…

“I’ve got a new post up on my blog about Twitter annoyances. [link] auauauguguguaTWITTERauauagghhghguaANNOYANCESauaguuguauaguguugBLOG.”

Personal: My Newly Aquired Video Editing Skills

Lately, I’ve been getting ready for fall term by experimenting with my Flip HD and using iMovie to take all the short clips and turn them into semi-neatly edited clips.  The more I loaded 30-second clips to Youtube, the more I realized that this is very inefficient for the viewer.  It’s not just about taking video and uploading it to a video server; rather, it’s about taking the pieces of video that actually work and editing it down for the viewer while informing them of the situation if it doesn’t display it within the video.

After creating the video, I’ve learned how to edit, (if not poorly), add subtitles to scenes in which viewers may not have all the information, and even a little audio modification.  Yes, this video isn’t spectacular by any means, but it shows how easy it is to use a Mac program and how much better quality a video can be if edited properly.  My next task is to turn all of Tyler and Betsy’s wedding video footage into a proper video diary of at least some of their wedding day.  Then, perhaps, taking a bunch of the camping footage and doing the same thing so that I can delete all the random small videos on my Youtube channel and keep it clean and easy to view.

Another thing to note is how I really believe Youtube, (and perhaps other video websites), will eventually switch to a pay per video format.  I think this will happen because it’ll reduce the amount of storage of inadequate video while increasing quality and actually generate revenue.  This is a good thing and if I have to pay a quarter per video I upload, there’s a good chance I’d do it considering the storage capacity of video footage I can upload on Youtube.

I hope this entry has been informative in some way.  If you film and edit video, please, feel free to suggest anything else I can add to a simple video to make it better.  The only thing I couldn’t figure out was how to add a transition between shots.  Thanks for reading!