Twitter Lists: 3 Tips To Help You Stay Updated In Any Industry

Twitter Lists Image

There have been countless articles on the web about how to use Twitter lists – including a guide from Twitter – so I’m not going to give a Twitter 101 on what they are; however, I did want to write about a small reorganization I made to a growing list of Twitter profiles I previously had in one list, and show how you can use these three tips to help you stay updated in an industry you’re passionate about.

By breaking up my “Video Gaming” list on Twitter into three better-organized lists – one for media in the gaming industry, one for media outlets, and one for game developers and publishers – I can utilize Tweetdeck to organize my lists into columns that display the most recent tweets on those lists. This gives me an easy-to-read command center for staying updated with individuals and companies in the industry.

You too can employ this simple resource, and you don’t even need to follow them in order to add them to a list. It’s a good tactic to use when you don’t want to blow out your ratio of follows to followers.

1. Media
By following media active on Twitter that you’re in contact with – or want to be in contact with – you already have a personal touch to the next email you send them. It’s an easy way to find out if he or she is on vacation or if they’re working an additional beat. Plus, it’s an easy way to stay in touch with someone without asking something of him or her.

Tip: Give your list a name that will make someone happy he or she has been put on it. My gaming media list is called “You Make Gaming Awesome.”

2. Websites
Many websites that have Twitter profiles tweet way more than the average person does. While it’s easy reading headlines in tweet format, it can clog a Twitter feed when mixed with people in the media.

Tip: Use this list to read more about websites you aren’t too familiar with, as well as websites you already know. It’s also a great way to track media on the fly or to bookmark articles that sound interesting, but you can’t read at the moment.

3. Creators
This column is a little more nimble when it comes to who you’d place in it. I have one that’s just for companies that develop and publish videogames, but you can adjust it to have tech companies, restaurants, book publishers, and more. The point of this list is to stay knowledgeable about potential clients, because they might need help with a future project whether they know it or not.

Tip: Show these companies some love by retweeting some of their posts to help spread their reach – it’s an act of goodwill that may pay off in the long run.

Whether you like skateboarding, cars, food, or videogames, Twitter is a great place to find tons of information on broad subjects. These three simple lists will help you stay organized and expand your knowledge of the subject you’re passionate about.

Do you use Twitter lists in any interesting ways?

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3 Steps to Twitter Success

Twitter Bird

If you’re having a hard time getting your content  retweeted on Twitter, then this blog post is for you. Sometimes I forget that not everyone knows how to use Twitter to its maximum potential, so I’ve outlined some very easy ways to start on the path to success with your social media content from these helpful tips I picked up from a PRSA webinar.

The first step to Twitter success – Tweet guidelines

Use the 70/20/10 method:

70% – Sharing of industry content: Make sure to leave some of your own insight or commentary.

20% – Connecting: It’s called a social network for a reason, so talk to some people!

10% – Chirping: Talk about you but make sure the message is relevant. (If you had to pay for the tweet, would you?) I love this tweet from Laura Bergells (@maniactive)

The second step to Twitter success – Getting retweeted

Share new ideas – People love interesting and entertaining stories, so share them when you find them.

Include links – Twitter is about receiving news on the fly, so including links to the news is great for sharing.

Make it “all about me” – Sharing information that helps others is usually an easy way to get retweeted, but sometimes it’s the funny cat video that makes all the difference. We all need a good laugh.

The third step to Twitter success – Use evocative language

Using verbs like “go bad”, “busted” and “exploit” are great for painting a picture with words. And as we all know, sex and violence sells (but make sure it’s appropriate for your audience a.k.a. your followers and the people you want to follow you.) This Associated Press tweet caught my eye here.

With those helpful tips, you can start on your path to Twitter success. Do you have any extra tips? Please, feel free to leave them in the comments.