Is Social Still Cool? Webinar Highlights

Today I attended a webinar ran by Social Media Today called “Is Social Still Cool?” Three panelists who work with social media in their businesses offered their perspective on the state of social media right now, defined the word “cool” as it applies to social media, and spoke about the “do’s and don’ts” in social media marketing. Gabby Nelson, community manager for Sleep Number; Erika Napoletano, writer and author; and Paul Berry, CEO of Rebelmouse were the panelists and these were some of the highlights from the hour-long conversation.

Defining “cool” in social media

Brands that are cool on social media definitely understand their target audiences and know how to communicate with them through a variety of channels.

 

Brand interaction on social media

Some of my favorite brands on social media have both an inanimate presence and human presence. People like Xbox LIVE’s Major Nelson, Activision’s Dan Amrich and Marvel Entertainment’s Ryan Penagos are great examples of a human presence of a large brand.

 

If your brand screwed up, would you apologize?

The power of an apology is greater than ever in the age of the Internet. I’m not sure if it’s because people feel like others are desensitized to hurtful actions, but a heartfelt apology can make the difference between a friend and an enemy.

 

Who works well in public-facing roles for your company?

Not everyone needs to be in a public-facing role of a company, but most people in media roles should have a presence on social media. Those who use their accounts successfully will only benefit their employers by doing their job well and attracting future talent to their place of business.

 

What brands are doing cool things in social right now?

The Oatmeal is awesome. If you love sriracha, you must read The Oatmeal.

Overall, I’d say that being “cool” on social media involves listening and interacting with your customers. For companies both large and small, every employee that is active on social media is a potential asset for the company. Hiring an employee that fits well with the company culture could ensure fantastic exposure of the company for future business opportunities. Employees that fit their company culture and understand how to communicate with their brand’s audience are what make social media “cool.”

3 Places to Learn About Rad Things to do in Portland

Downtown Portland

Portland is beautiful on a summer evening

I’ve been in Portland for a year now and have seen many new things in the course of a year: fancy restaurants, dive bars, soccer pubs, and delicious delis. I’ve become accustomed to a happy hour that almost runs 24 hours a day, whether it’s at a bar or a food cart. I’ve gone to networking events and concert venues, both of which were more entertaining that I can sum up in words. Some of these places were introduced to me from friends, while others were found online. I’m sure that after you read about these three resources, even you won’t find Portland boring.

PDX Pipeline

PDX Pipeline’s email newsletters are full of news about Portland, events about Portland, and tons of free tickets to events every week. I recently won a ticket to the SEMpdx rooftop networking event, so it must be fairly easy to win tickets to certain events. This is a great resource if you’re looking for a variety of things to do, whether it’s attending concert, a beer festival, or a burlesque show.

Portland Barfly

Portland is known for its happy hour as much as it’s known for its food carts. Portland Barfly has an extremely convenient tool to find a happy hour near whatever neighborhood you happen to be in. Choose from a time, the type of booze you want, if you want to deal with kids or not (Please don’t take your kids to a place that sells booze), and watch as your choices guide you to a new awesome place for happy hour. It’s a great website for the next time someone asks, “Where do you want to go for happy hour?”

Broke-ass Stuart

Broke-ass Stuart is a website that I found through a Twitter friend, Chloe Newsom. She lives on the Eastside of Portland and has good taste in rad places to go. I definitely recommend reading her articles and then going to at least one place she recommends in each article. I still have to hit up a “Metal Monday” at Star Bar and I plan on doing that soon.

There are plenty of other resources I could’ve picked like the Portland Mercury and Pollstar.com, but I decided to go with slightly lesser known resources. Do you know of any other awesome resources that I didn’t include? Leave it below, sucka!