Facebook Ad Writing: Fresh Prince of Bridgeport

Facebook advertising is one of the biggest challenges marketers try to master in social media. Getting an ad to stand out among the busy layout of Facebook is a huge challenge in itself; getting a user to click on the ad and converting them to becoming a loyal customer is an even larger challenge. Humor is a very successful way of converting someone to at least “like” the page a company owns.

Recently, Bridgeport Brewing converted me with one of the first Facebook ads I’ve seen in a long time that incorporated wit and humor into their ad.

Humorous Facebook Ad





To me, the re-imagining of the “Fresh Prince of Bel-Air” theme song to a Portland beer lover was enough to get the sense that the company is light-hearted, loves craft beer and knows how to have a good time. I reached out to them on Facebook to let them know how much I appreciated that ad.

Facebook Comment from Bridgeport Brewing










Later, I tweeted the ad and had a friend chime in with this response.

That’s the sign of a successful Facebook ad.


6 responses to “Facebook Ad Writing: Fresh Prince of Bridgeport

    • Yeah, it definitely seems like they have a very laid back attitude in their social media efforts, which I believe pays off for a craft brewing brand. Thanks for commenting, Kelsey!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s