Facebook advertising is one of the biggest challenges marketers try to master in social media. Getting an ad to stand out among the busy layout of Facebook is a huge challenge in itself; getting a user to click on the ad and converting them to becoming a loyal customer is an even larger challenge. Humor is a very successful way of converting someone to at least “like” the page a company owns.
Recently, Bridgeport Brewing converted me with one of the first Facebook ads I’ve seen in a long time that incorporated wit and humor into their ad.
To me, the re-imagining of the “Fresh Prince of Bel-Air” theme song to a Portland beer lover was enough to get the sense that the company is light-hearted, loves craft beer and knows how to have a good time. I reached out to them on Facebook to let them know how much I appreciated that ad.
Later, I tweeted the ad and had a friend chime in with this response.
@JesseRad Chillin’ out drinkin’ before it was cool, be addin’ yeast right you know it’s gonna rule
— Jana Arts (@JaynaArts) June 29, 2012
That’s the sign of a successful Facebook ad.