How to Make Content Marketing for Social Media Work for You

Content writing

 

Today I attended a webinar at Social Media Today hosted by C.C. Chapman, Ann Handley, and Maggie Fox, which covered the topic “content marketing for social media.” In the hour that they let their expertise shine, I discovered a wealth of insight that I wanted to highlight here in case you missed it.

Content Marketing: What is it and who does it well?

Content marketing is anything you create and share to tell the story of your brand and/or company. You can ask yourself, “How does our product help people?”

Two companies that C.C. and Ann covered who are doing content marketing for social media well right now are the following:

Burberry: They are doing a fantastic job with over 454,000 followers on Instagram right now and it’s not unusual to see someone with an iPhone next to the runway taking pictures. Burberry has a great mix of raw and professional photos that keep them popular on social media.

Oscar de la Renta: OscarPRGirl uses Pinterest to tell a story about the brand whether it’s through sketches of the designs or fashion shows they appear at. Their 27,458 followers on Pinterest demonstrate the success of the medium.

But you don’t have to have a big budget like those two examples to create great content marketing. With a high-quality camera phone, you can take pictures of happy customers and your product in use to spread your very own content marketing. The power of social media is connecting with potential customers in their daily lives by telling the story of your brand. Be flawsome.

What’s “flawsome?” It’s being awesome because of your flaws, not in spite of them.

Tool Examples in Content Marketing

Some of their favorite content tools mentioned include the following:

Instagram – Many people use this simple app on iPhone and Android to share pictures and it’s proven to be a great way to share marketing content.

Vyclone – The concept behind this app is that many people in one place can take a video of the same thing and it’ll upload all the videos to make one solid video from multiple angles. I imagine it’s like that Beastie Boys documentary.

Over – This app is simple in the fact that it lets you add words over pictures. It’s for those people that love ads and equally for those that want to make memes straight from a mobile device.

List.ly – This tool lets you create lists out of information you have and also curate lists.

Of course, not every brand needs every tool at their disposal, so study what works for your brand and go from there. Not all brands can be storytellers and there’s nothing wrong with hiring someone to come in to tell your story for you. Again, you can do something like this at every budget level whether you hire a whole agency or just a journalist.

One last tip from C.C. Chapman is as follows:

“If you want to start creating things, start today. Don’t wait.”

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3 Habits in Social Media to Successfully Educate and Promote Yourself

What would an employer want in an employee? If you were hiring someone, would you want someone who’s constantly learning and networking in their profession or someone who’s tired of educating him or herself and doesn’t have the time to communicate with others? My goal as I search for my next job is to have a company feel secure with me as a new-hire because I’m proactive in my own education and I’m social enough to spread the word about my employer and our services. I try to do it through the following 3-step process.

1. I use my Twitter account as an active resume

Posts on Twitter from Jesse Radonski

I share the news I find interesting in my chosen profession as well as the news in the interests I have personally such as video gaming, music, craft brewing and more. The majority of people and companies I follow are directly related to those industries and I make sure to converse with them every day. Not only does this habit communicate what I’m currently educating myself on, but it shows that I’m active on this social media platform daily and that I have a commitment to using it and educating myself regularly. I believe this approach is much more effective than merely mentioning that you understand social media in your resume or in a job interview.

2. I use an RSS reader for daily consumption of news

RSS Feed Image

Time is a rare commodity nowadays and a reader helps cut down on the fluff to get the news I find most appealing. I find myself gravitating to articles that help me with different tactics in social media campaigns as well as other tips for better performance from services such as Google Analytics or Facebook Insights. Similar to how I use Twitter, most of the news I follow relates to the industries I find interesting.

3. I use LinkedIn to keep tabs on others in related industries

LinkedIn Post Image

Since LinkedIn has a longer shelf life for posts, I usually post 1 – 2 of my favorite articles of the day on the professional networking website. I’m part of quite a few groups, although I must admit that I don’t interact with them as much as I should. LinkedIn is a place that every professional should keep tabs on, even if they aren’t currently searching for a job. It’s a great place to keep your job skills updated, so it doesn’t become a chore when you have to update your resume.

With just an hour a day, you can educate yourself and promote yourself through Twitter and LinkedIn. Plus, it’s a great way to wake up with your morning coffee. How do you educate and promote yourself?

Spelunky is Frustratingly Good on XBLA

Indiana Jones Spelunky Character

This guy has died so many times because of me

How would you like to be metaphorically slapped across the face again and again for being hasty and rash in your decision-making? Most people would say no thanks to something like that, but there’s a crowd in the video gaming community that relishes in this type of punishment and Spelunky dishes the slaps in such quick succession that it will leave you cursing and throwing controllers in no time.

I’m not saying it’s a bad game. In fact, it’s quite good. The control is snappy and, most of the time, the fault is nothing but your own when you die by the many hazards on your journey through the caves. Whether it’s a giant spider and spikes in the Mines, exploding frogs and piranhas in the Jungle or a giant yeti in the Ice Caves, each world has enough ways to kill you that you can be sure there’s an entry for you a Darwin Award book somewhere.

The randomly generated dungeons add to that challenge as well, keeping the gameplay interesting and leaving you wondering what will appear next. You’ll encounter characters such as the Tunnel Man who will ask you for various items to create shortcuts to worlds you travel through. Of course, this goes from being a fairly easy task to something that takes the skill, endurance, and patience of a Buddhist monk. The only thing I don’t like about Spelunky is the randomly generated dark level where you can’t see anything except your character on the screen. This almost always results in the death of your character, which can be one of the most frustrating events to happen when you’re taking a certain key to the Tunnel Man. I found myself muttering under my breath, “Please, no dark level. Please, no dark level. PLEASE!”

If you’re a fan of XBLA games with a high degree of challenge like Super Meat Boy and Limbo, then you’ll probably like this as well. Between the adventure mode and the local co-op deathmatch mode, I believe this game is well worth the money. But, if you have a cursing jar in your house, prepare to fill it with a lot of change. A lot!

Spelunky Tunnel Man

The things this guys asks for will leave you cursing

Facebook Ad Writing: Fresh Prince of Bridgeport

Facebook advertising is one of the biggest challenges marketers try to master in social media. Getting an ad to stand out among the busy layout of Facebook is a huge challenge in itself; getting a user to click on the ad and converting them to becoming a loyal customer is an even larger challenge. Humor is a very successful way of converting someone to at least “like” the page a company owns.

Recently, Bridgeport Brewing converted me with one of the first Facebook ads I’ve seen in a long time that incorporated wit and humor into their ad.

Humorous Facebook Ad

 

 

 

 

To me, the re-imagining of the “Fresh Prince of Bel-Air” theme song to a Portland beer lover was enough to get the sense that the company is light-hearted, loves craft beer and knows how to have a good time. I reached out to them on Facebook to let them know how much I appreciated that ad.

Facebook Comment from Bridgeport Brewing

 

 

 

 

 

 

 

 

 

Later, I tweeted the ad and had a friend chime in with this response.

That’s the sign of a successful Facebook ad.