If you’re having a hard time getting your content retweeted on Twitter, then this blog post is for you. Sometimes I forget that not everyone knows how to use Twitter to its maximum potential, so I’ve outlined some very easy ways to start on the path to success with your social media content from these helpful tips I picked up from a PRSA webinar.
The first step to Twitter success – Tweet guidelines
Use the 70/20/10 method:
70% – Sharing of industry content: Make sure to leave some of your own insight or commentary.
20% – Connecting: It’s called a social network for a reason, so talk to some people!
10% – Chirping: Talk about you but make sure the message is relevant. (If you had to pay for the tweet, would you?) I love this tweet from Laura Bergells (@maniactive)
The second step to Twitter success – Getting retweeted
Share new ideas – People love interesting and entertaining stories, so share them when you find them.
Include links – Twitter is about receiving news on the fly, so including links to the news is great for sharing.
Make it “all about me” – Sharing information that helps others is usually an easy way to get retweeted, but sometimes it’s the funny cat video that makes all the difference. We all need a good laugh.
The third step to Twitter success – Use evocative language
Using verbs like “go bad”, “busted” and “exploit” are great for painting a picture with words. And as we all know, sex and violence sells (but make sure it’s appropriate for your audience a.k.a. your followers and the people you want to follow you.) This Associated Press tweet caught my eye here.
With those helpful tips, you can start on your path to Twitter success. Do you have any extra tips? Please, feel free to leave them in the comments.